Job Description
Certainly! Here is a Job Summary in list format based on the provided job description:
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### Job Summary
- Evaluate advertiser campaign goals and recommend suitable third-party (3P) and first-party (1P) measurement solutions for T-Ads.
- Manage end-to-end execution of measurement studies with external vendors, including sales requests, vendor coordination, survey design, field monitoring, analysis, reporting, and presentation of actionable insights.
- Maintain a comprehensive outcomes database to capture benchmarks and learnings from completed studies.
- Develop and implement vertical/category best practices and scalable solutions for key client segments.
- Support and manage relationships with sales teams , providing measurement recommendations to demonstrate successful outcomes, strengthen client relationships, and optimize campaigns.
- Educate internal and external stakeholders on measurement offerings through learning agendas and experimentation.
- Collaborate cross-functionally with planning, account management, ad operations, product, and other business units to ensure seamless communication and execution.
- Identify measurement needs and gaps , vet potential 3P partners, and conduct proof-of-concept (POC) evaluations.
- Monitor and manage study budgets , ensuring costs align with departmental budgets.
- Develop case studies and contribute to larger marketing initiatives such as playbooks and best practice guides.
- Identify and maximize process efficiencies in vendor rates/pricing, communication, and internal workflows.
- Leverage strong project management and analytical skills to drive data-driven insights and outcomes.
- Present findings and recommendations to internal and external stakeholders with professionalism and clarity.
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